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Top Facebook Questions
Here are the top Facebook Page questions that I get asked regularly. Given the frequency, I thought I would share the answers for the benefit of everyone.
1. Question: I want to set up a business page for a business I own but I do not want my personal profile linked to the business page. Can I do this?
Answer: A Facebook Page is a separate account that does not have login information and are created by people through their profiles (timelines). This does not associate it with your personal profile other than you are an administrator. People who become fans will not gain any access to your personal account. Log into your personal profile and go to https://www.facebook.com/pages/create.php to get started.
2. Question: I want to link Twitter and my blog to my Facebook Page not my personal profile but when I link the accounts, the posts go to both. How can I link Twitter and my blog and not have the posts appear on my personal profile?
Answer: Any posts to your Facebook Page will appear in news feed of all the fans, therefore if you like your own page (which you should), you will see the posts on your personal news feed.
3. Question: I see businesses creating “personal” accounts so they can quickly network and gain strong “friend” numbers rather then growing them through “like”. Some businesses have actually deleted their Business Page only to re-make one as a Personal Profile. Will they get shut them down?
Answer: These businesses are violating Facebook’s terms of service and they do run the risk that their account could be disabled. There are many ways to increase engagement and build relationships. You can:
- Install the Like Box or other social plugins on your website to encourage Likes
- Get higher visibility in the search engines because your pages are always visible
- Access Insights (analytics) to see how your fans are engaging with your page
- Set up custom tabs just for your business (like a welcome tab and a reveal page)
4. Question: If I create the Facebook Page for my company, will I be able to transfer the admin permissions to another employee?
Answer: First, you should make sure that you have multiple admins so you don’t run the risk of stranding your page. Second, Facebook now provides the ability to remove the person who originally created the Facebook Page.
5. Question: Will I be violating Facebook regulations by creating a Personal Profile using a new Gmail address in order to create a Facebook Page?
Answer: Yes, you will violate Facebook’s terms of service. See questions 1 and 3 as to why you don’t need to do this.
6. Question: How can I post to my company’s Facebook Page as myself if I am the administrator?
Answer: As an admin, you can switch between using Facebook as you or as the page. You as an admin will always post as the Page unless you switch your posting preferences under settings. If you do that, you can post under your personal profile, not the admin.
7. Question: Does a Facebook Business Page and a Facebook Business Account have different functions?
Answer: Yes, they are very different options. The Facebook Page has richer functionality geared toward engaging fans and provides visibility for the brand in search engines. A Business Account is available to a company that does not have nor wants to create a personal profile that wants to create / manage / advertise the Facebook Page. A business account is restricted from adding friends or installing applications.
8. Question: What does Facebook mean when it says you can’t add applications to your business account?
Answer: Do not confuse Facebook Business Accounts with Facebook Business Pages – they are not the same. See question 7.
9. Question: Why does my business have two Facebook Business Pages?
Answer: Facebook started creating community pages from the information people put into their personal profiles around topics, causes or experiences. Before you were able to create a Brand Page for your company, what you put into your personal profile ended up becoming a community page for your business. This has resulted in duplicates for many companies. There is a merge tool for duplicates under resources which will be visible if there are eligible pages, but the tool has not worked for many (including me).
What questions do you have about Facebook Pages that I haven’t covered here? Feel free to post your questions in the comments area below.
Article source: http://masterful-marketing.com/top-9-facebook-page-questions/
